Every experience is valuable. Even if the outcome is different than your expectations, there is always something to be learned so that you can be more successful next time.
A few weeks ago, I participated in the Payson Book Festival with approximately 60 other authors. The planning committee was hoping at least 300 people would show up. I never heard a final total, but by mid afternoon, more than 500 people had walked through the gate.
This was my first event as an author. I was nervous. But I wasn’t alone. I was sharing a table with other authors from the Scottsdale Society of Women Writers, the local writing group I belong to. That helped ease my fears; some of them had done this before.
It was a long day. I met many wonderful people. I watched other authors and looked at their books and displays. I even sold a few books and won a book basket in one of the raffles.
Without a doubt, I will participate in this event again next year. But while I thought I was prepared, I didn’t sell as many copies as I thought I would. So, I took the time and energy to pay attention to what was working for the successful participants.
- Presentation – book displays, signs/banners, take-aways, promotional materials
- Taking advantage of opportunities – radio interviews, engaging everyone who walks up to your table
- Gimmicks – a unique hat, unusual table decorations, friends in the crowd wearing book promoting t-shirts
- Payment options – have the correct change, accept debit & credit cards
I am excited for my next event. I have a lot to do so that I am prepared for success.
